All about What to sell online !

When choosing products to sell online, one could either opt to sell those that are in demand or create a demand for your products. Accordingly, while some sellers may have steady or increasing sales as per marketplaces sales trends, some others could witness ups and downs.

Always try to be unique, Find products which make your store stand out from the crowd. As if you try to sell products which whole word is selling then you might sometimes get benefit sometime not. But if you sell something unique and different you will be winner of that.

No matter what industry you pick, there are really only two kinds of products to sell: first is Commoditized products and second is Niche products. First, there’s what we call commoditized products. These are the products everybody needs. Commoditized products are the most popular products sold online. Think of anything you buy at Walmart or Amazon that has a big brand behind it — food, golf clubs, clothes, kids toys, etc.

Now think of the brands — Heinz, Callaway, Levi, Fisher-Price. Niche products are goods or services that serve a specific segment of customers.In many instances, these are unique and one-of-a-kind, handmade products, making them some of the most popular items bought online.

Niche products are often made in small batch runs or on demand. Think of a unique beaded necklace, handmade frozen yogurt or leather iPad cases. Many brands sell a combination of commoditized products and unique, niche products.

We are here not to scare you but to help you, we are listing most demanding and selling products here, so you can choose any of this to start your online business.

Shapewear : Undergarment designed to impermanently alter the wearer’s body shape .

By 2022, the shapewear market is expected to skyrocket to about $5.6 billion in sales. What started as an undergarment has transitioned to a piece for everyday wear. Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles than can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.

What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.

Athleisure

In fashion, trends are constantly changing. However, athleisure is one fashion trend that’s here to stay. Athleisure is active wear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes, all in countless colors and styles.

Plus, you can take this niche in several directions: as a standalone store, as a product collection within the fashion niche, or you can market your products within one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals such as fashion accessories and jewelry or fitness accessories like yoga mats.

Female millennials are usually the target market for athleisure. Visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising platforms. We’d also recommend you look into driving growth with influencer marketing. You can find fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales.

Flame lamps

we’ve noticed a strong sales growth for flame lamps. While few stores are selling this product, they’re selling much higher than average quantities. If you’re looking for a product trend to jump on before everyone else catches on, this may be it. Note: this particular trending product doesn’t work well as a standalone store. However, it’s a great fit for a general store, home decor store, or lighting store. You can complement flame lamps sales with LED candle lights.

While lamps are typically search based products, flame lamps work well as an impulse buy. They’re different than other lamps on the market which can entice a person to buy one when they see it. This product would likely work well with Facebook ads. But you shouldn’t dismiss search, as there’s been a growing search volume for these products according to Google Trends. Optimizing your website for search can help you increase visibility. If you’re driving sales with Facebook ads, you can grow your ranking organically in search as it shows Google that your page is popular.

Gold-Plated Flowers

The act of giving flowers to a loved one is a classic romantic gesture, and it’s a great way to show somebody how much you cherish them. But, unfortunately, those flowers will eventually wilt.

Instead of giving them a gift which has a relatively short lifetime, you could offer that special somebody a gift which will last – like a gold-plated flower. They’re perfect for Valentine’s day!

Animal Rings

Generally, jewelry and women’s accessories are popular products to sell online. These adorable rings are perfect for them who are looking for products that will help them to stand out from the crowd. They’re relatively cheap to source, and they’re often bought without too much research from your customers.

Minimalist watches

Around 1.2 billion watches are sold globally each year. And the number keeps rising. While minimalist watches are trending upward, the reality is there’s a diverse range of watches that are also selling well. Men’s watches, women’s watches, and smartwatches are also showing increasing search volume over time. December tends to be the peak month for watch sales. While you can sustain year round sales with a watch store, it would be wise to include a relevant summer accessory to ensure higher profits.

Facebook and Instagram tend to be the most popular channels for growing a watch store. Many retailers have influencers take lifestyle shots from where they are in the world, with the typically outdoorsy and luxurious images being perfect for use on social media. Many top watch brands emulate this style which performs well in terms of engagement. Using these photos from influencers, you can create captivating ads.

Phone Accessories

The phone accessories industry has been growing for years. By 2022, it should reach $107.3 billion in market cap. Phone cases, grips, screen protectors, repair kits, chargers, and earphones have proven to be consistently popular.

Dropshipping, using the free Kart.supply , is one of the most efficient way to start a business in this niche. Since there are so many products you could sell, it allows you to offer a wide variety of product types without having to buy inventory upfront. You only pay for goods when customers purchase from your store. Phone accessories have proven to be a product line with reliable and growing demand, with strong signals towards being an evergreen niche like fashion, home decor, and fitness.

Phone accessories like cases and grips work well on visual platforms like Facebook, Instagram, or Pinterest. Running ads and being active on these platforms is a great way to make your first sale. If you’re selling screen protectors, repair kits, or chargers, these products are more search based which will require a deliberate keyword strategy or use of Google Adwords to monetize.

However, if SEO isn’t your strong suit, the easiest way to monetize search-based products is by offering them as upsells for your phone cases. For example, if someone purchased an iPhone case, you could upsell an iPhone charger. When creating ads, you can target people based on their device. For example, if a person has a Samsung phone, you might create an ad that says ‘Samsung phone cases for only $19.99’ to entice the person into clicking your ad.

Portable LED Projectors

The portable projector industry is expected to be worth $3.44 billion USD by 2022. Some mini projectors can be attached to your phone making them convenient to carry around for salespeople and other business professionals. If you plan on creating a projector store you have the option to sell mini projectors, handheld projectors, lighting effect/laser projectors, and more.

However, this trending product also works well in a general store within the electronics, home, or outdoor niches. The best thing about the portable projector is that margins tend to be high. You can dropship a projector from Oberlo for between $30-$50 and retail it at around $90-$150.

Portable projectors are search-based products which means they’ll likely perform best with search engine optimization and Google Adwords. You’ll want to optimize your collection pages and product pages based on the popular keywords for this niche in Keyword Planner. To entice an impulse buy, you’d likely want to have a video created to show how the projector works so people can visualize their need for it. In your video, you’ll want to address who this product is perfect for like business professionals, salespeople, teachers, or families, depending on the type of projector you’re promoting.

Puzzle Mugs

Puzzle mugs offer a niche alternative to a product which is already present in the homes and offices are buyers everywhere. As such, entrepreneurs like yourself can target your marketing campaigns to your audience with laser precision.

Choker Necklaces

Choker necklaces have been a hot product for a while now. If you’re interested in getting started with a store that sells women’s fashion products, or you’re looking to bolster your existing inventory, these products will be one of the best to sell for the next year. They’re available in a wide range of styles, materials, and colors, so you’re certain to find products that will match your brand’s style.

Arrow Bracelets

Jewelry can certainly be a difficult niche to tackle. However, we’re sure that you can succeed if you sell products which fit this minimalist style. We’ve seen these products grow in popularity over the past few years, and they show no sign of slowing down.

These bracelets are sleek, stylish, and made from premium materials, making them a must-have gift for women of all backgrounds, and a perfect product for your ecommerce store.

Night masks

Night masks have been seeing increased sales on online stores. They offer a valuable solution to a persistent problem: they block out excess light so that you can sleep more soundly. Depending on which niche you’re targeting you’ll be able to complement your store with other products. For example, if you have a travel store, you might sell night masks, ear plugs, and other travel related accessories. However, if you own a beauty store, you might sell night masks with skin care products. This product works well within a product collection but not typically as a standalone niche.

There are three main types of night mask consumers: sensitive sleepers, travellers, and beauty enthusiasts. Sensitive sleepers use night masks to rest in complete darkness, as a hint of light might result in a difficult sleep. Travellers use sleep masks to sleep on planes, during the day if they’re jetlagged, or at night in an unfamiliar hotel. Beauty enthusiasts use sleep masks for, you guessed it, beauty sleep. They often look for masks with anti-wrinkle material like silk so they wake up looking well rested. The products you promote to each audience will be different based on the needs of the audience segment.

Maternity Dresses

The maternity apparel industry is a multi-billion dollar one. According to PR News Wire, the maternity growth rate is expected to grow by 2.01%. Maternity fashion stores work well as standalone stores. However, you can also expand into other verticals such as baby products or even information products. You could sell also digital ebooks on pregnancy, create and sell pre-natal workout videos or courses preparing pregnant women for motherhood. These digital products could even be part of your sales funnel for your physical products store.

When marketing a maternity brand, Facebook and Pinterest are likely your best sources of traffic. The maternity fashion niche is unlike any other fashion niches in the sense that the target audience does a lot of research as they prepare to become a mother, especially for the first time. It’d likely be a great idea to start a maternity blog on your store where you share advice for expecting moms, create content around maternity issues, and even have content around life after childbirth, as many women have more than one child.

Creating content for new moms keeps them focused on your brand so that they’ll return to your store when expecting their second child. Create content for the Pinterest platform driving traffic back to your blog. You can monetize this traffic by having a retargeting ad from Facebook running at all times and convert your blog readers at a lower ad cost while having a laser focus on the exact audience you want.

Backpacks

The handbag and purse niche is worth $151 billion. Backpacks, women’s bags, men’s bags, wallets, and tote bags are just a small sample of the products you could sell right now. Although this niche works well as a standalone store, keep in mind that peak season is around August when the back-to-school season starts. You can generate year-round sales by adding other accessories to your store such as sunglasses, a product segment which have proven to be stable.

This niche is great because you can take it in several directions. Your backpack/bag store can be focused on travel, school, or fashion, allowing you to offer great variety to your customers.

Overall, women tend to be the main consumers of backpacks and handbags. If you’re selling children’s backpacks, you’d target women with children in your ads. If you’re selling men’s backpacks you’d target men between ages 18-34 as they’re most likely be in school. If you’re selling backpacks for travellers, you’d look for people who love adventure, travelling, and outdoorsy activities like hiking.

So, those are our picks for the top unique products to sell – hopefully you’re already buzzing with ideas for products that you can add to your store.

Factors to consider when deciding on a product to sell online

Find out which products are being manufactured within your state. Apart from cost-effectiveness, these could be more popular and available in more variants Or Find a DropShipper of the product.
Decide on the price range depending on the product range in different marketplaces. The price should neither be too high nor too low.
Do not sell low quality products.
Choose non-fragile and easy to ship products because those products are going to be shipped to different locations and you can avoid headaches about the products breaking during shipment.
Smaller the product smaller the storage space. If you have space limitations, it is better to opt for smaller products that require less storage space.
Consider shelf life of the product. One with a shorter shelf life would need to be sold immediately to avoid wastage.
Avoid seasonal goods (like knit wear) for continuous sales. Or understand this and build a catalog for each season and rotate.

Factors to consider when buying/sourcing your products

Choosing the right products to sell online involves finding the products that you can buy, sell and ship easily (and profitably). If creating your own products is not what you desire, you can consider working directly with a manufacturer or a drop-shipper.

Buying products from a drop-shipper

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, stores using the dropshipping model partner with a wholesale supplier that stocks its own inventory, transfer customer orders and shipment details to them, and the supplier in turn ships the goods directly to the customer.

Drop shipping is one of the best choices for eCommerce merchants due to these benefits:

1. You don’t need lots of capital to get started: Dropshipping makes it amazingly easy to get started selling online. You don’t need to invest heavily in inventory, yet you can still offer thousands of items to your customers.

2. Convenience and efficiency: Successfully launching and growing an ecommerce business takes a lot of work, especially if you have limited resources. Not having to worry about fulfillment is incredibly convenient and frees up your time to concentrate on your marketing plan, customer service, and operations.

3. Mobility: With all the physical fulfillment issues handled, you’re free to operate your business anywhere you can get access to an internet connection.

4. It’s a tested model: Plenty of online stores, even major retailers like Sears, use dropshipping to offer a wider selection of products to their customers without having to deal with increased inventory hassles.

Where to Find Dropshipper ?

Following are the 3 ways to use Google to find wholesalers

1. Search extensively: Wholesalers and drop shippers are notoriously bad at SEO and marketing, and usually aren’t going to pop up on the first page of Google for a term like “handbag wholesaler.” Instead, you’ll need to dig deep into the search results, often going through 10 or 20 pages of listings.

2. Don’t judge by the cover: Suppliers also tend to have outdated, late ‘90s-era websites. So don’t be scared away by abysmal design and layout. While a sleek, modern site could signal a great supplier, a low-quality one doesn’t necessarily indicate a bad one.

3. Use lots of modifiers: As you hunt for suppliers, don’t stop with a search for “wholesale.” Make sure to use other modifier terms, including “distributor” , “reseller” , “bulk” , “warehouse” and “supplier.”

There is another problem even after finding Dropshipper from Google is understanding in between of you and dropshipper, so you can go with Online services which provides you option to drop ship products. We have researched for these kind of services and listing here Top 3 of them for you. All of these using China base to provide products for drop shipping.

1. Dropified

This make dropshipping automated and allow you to find products and Add them to its Dashboard, after adding product to its Dashboard you can push products to your own store. They provide 14 days free trial and having 2 types of payment plans but no one is free and has own limitations. Problem with Dropified is you need to build a store on Shopify or WooCommerce which is again add extra monthly costs.

2. Oberlo

This one also make dropshipping automated and allow you to find products and Add them to its Dashboard, after adding product to its Dashboard you can push products to your own store. It has 3 payment plan where Starter plan is free, which makes this better than Dropified, but its plans also has own limitations. Again problem is same that it only work for Shopify stores which again add extra monthly cost.

3. kartSupply . ( Recommended )

Kart.Suppy ( www.Kart.supply ) is the most recommend and the most popular one because of two the two main reasons

Its not restricted to Paid Shopify store you can simply run a free store with unlimited product imports .
It lets you manage and attached up to 5 stores for free unlike any other option .

Kart.Supply easy the easiest and simplest to grow dropshipping which is automated and allow you to find products and Add them to its Dashboard, after adding product to its Dashboard you can push products to your own store. Surprisingly they don’t have any payment plan, they are 100% Free and unlimited. Which make this better then both of above option to build a Online Store for free means you don’t have other costs.

Follwing is a compare chart for you, so that you can understand this easily and can decide which one to choose.

At this time, the kartSupply seems to be best option for Drop Shipping, more you can also explore on your own level as well.

Buying products from a manufacturer/wholesaler

If you prefer to have more control than with a drop-shipper, then you can purchase your products from a manufacturer or a wholesaler. The key is to build a relationship with him/her so that you can source your products at good prices to resell on your online selling channels.

Here’s what you need to keep in mind:

Find a manufacturer/wholesaler that provides the product that you want to sell.

Get in touch with the top manufacturer/wholesaler to gather information and to learn more about how the process works, including the following:

Pricing (and if a bulk pricing option exists)
Payment Preference (invoice or credit card)
Shipping Capabilities (if they ship products to you or if they’ll ship to your customers)
Contracts (length of terms, cancellation, etc.).

Once you hold all the necessary information, compare to decide which manufacturer/wholesaler offers you the best option.

Beyond cost, you might also consider customer support and ease of communication with your manufacturer/wholesaler.

So now we are summarizing this chapter into following points:

Get into manufacturing or finding nearby of goods specially handicrafts or other such gift items.
These products have less manufacturing cost but try to manage and play with the perceived value or price of the product
Your pricing strategy is important price it as such that it you can bundle it or group it.
Play a game where entry barrier for competition is very nominal, only self manufacturing or nearby crafting can help you achieve that.
Best solution is out of the building so pack up and go out to the real India and you would find many hidden treasures meaning lots of people making amazing products at very low cost but have high perceived value, sign up exclusivity with them and help them sell their products, they need your expertise as you need theirs
Try selling some paper made home decor products to start with. The margin is unimaginable, only value comes from the quality of the craft.
Promote it under a Trademark brand name so that you have a brand recall and you have a repeat customer to avoid or lower future marketing costs adding to your bottom line
Think long term and give yourself six months to a year everything before that be careful and treat it as learning curve. Understand the challenges and Mitigate the risks.
Always negotiate on logistics cost and try to avoid it as much as possible, pass it on to the customers as its logical that they pay it because they have the liking and need of the product.

Always follow these 3 rules in deciding for Starting a Online Store

Rule 1: Never pick up a product where the margin is less than 50% unless the sales price is >5000. You will not make anything if you do.

Rule 2: Find products around you to satisfy rule 1.

Rule 3: Go big or Go home. (Go Big means don’t think small, don’t fight with customer don’t worry of losing money in refunds and returns as customer satisfaction is what makes your business bigger and more successful )

Next: Take test for this Chapter

WHAT TO SELL FROM YOUR ONLINE STORE