{"id":5,"date":"2018-09-23T18:07:20","date_gmt":"2018-09-23T18:07:20","guid":{"rendered":"https:\/\/www.ecuni.org\/certification\/?page_id=5"},"modified":"2018-10-18T14:31:05","modified_gmt":"2018-10-18T14:31:05","slug":"how-to-start-online-business","status":"publish","type":"page","link":"https:\/\/www.ecuni.org\/certification\/how-to-start-online-business\/","title":{"rendered":"HOW TO START ONLINE BUSINESS"},"content":{"rendered":"

To start a new business is always very exciting but there is always a question that how to start and where to start first. We will help you understand this. Starting a new business is like a newborn baby in the family. You have to feel your business is like your child, you will be loving and caring your business as your child and you are the Father and Mother of this so you need to do everything for this to grow and become successful.<\/span><\/p>\n

Following are the 13 Steps to understand from Start to Success for a online business:<\/span><\/p>\n

    \n
  1. What to Sell from your online store?<\/a><\/span><\/li>\n
  2. Choose best Business Name for your store.<\/a><\/span><\/li>\n
  3. Register Domain name for your store<\/a><\/span><\/li>\n
  4. Choose Best Technology\/Marketplace where you can build your store<\/a><\/span><\/li>\n
  5. Set up your domain with Marketplace<\/a><\/span><\/li>\n
  6. Find and Add Products to your store and Manage Stock Inventory<\/a><\/span><\/li>\n
  7. Build a Modern design website for your store to display your products<\/a><\/span><\/li>\n
  8. Choose and Setup Payment Gateway for your store to receive payments<\/a><\/span><\/li>\n
  9. Write Policies for your Store to help customers trust on you<\/a><\/span><\/li>\n
  10. Start Marketing to reach your customers<\/a><\/span><\/li>\n
  11. Choose best suitable Courier company to ship products<\/a><\/span><\/li>\n
  12. Get feedback from customers and provide service to old customers<\/a><\/span><\/li>\n
  13. Boost up your sales by offers and coupons<\/a><\/span><\/li>\n<\/ol>\n

     <\/p>\n

    We will explain you each step into brief. For some steps we have focused chapters as well. Let\u2019s start from first step.<\/span><\/p>\n

    1. What to Sell from your online store?<\/h2>\n

    \"\"<\/p>\n

     <\/p>\n

    Deciding what to sell online is a challenging thing but don\u2019t worry we are here to help you not scare you.<\/span><\/p>\n

    Similar like offline business, you need to decide first what you would like to sell via your online store. There are various of things you can sell like Clothes, Handicrafts, Arts, artificial jewelry, home decor, wall stickers, toys etc. <\/span><\/p>\n

    You should choose things which you like yourself, look for the different things and then see which attracts you most, as the more you like the things more better your choice will be for Products. Better Products will always attracts customers soon.<\/span><\/p>\n

    There is a no rule that you can sell 1 kind of things, you can mix 2 or 3 similar types of things \u00a0or things which are bought together like if you want to sell shoes than socks, shoe polish, shoe shiner, shoe laces could also be added into store. <\/span><\/p>\n

    About <\/span>“What to Sell from your online store”<\/b> is explained into detail in chapter <\/span>“What to Sell?”<\/b><\/p>\n

     <\/p>\n

    2. Choose best Business Name for your store.<\/h2>\n

    \"\"<\/p>\n

     <\/p>\n

    “Name”<\/strong> is the identity of a person or thing. It\u2019s make easy to address or call someone when you know the Name of the person. And if Name get similar then your ID card is the identity to tell that who you are. Similar way in online industry a domain name is a ID card of website to know what a website is.<\/span><\/p>\n

    After deciding what you want to sell, the next thing is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it\u2019s not already in use.<\/span><\/p>\n

    During today\u2019s challenging economic times, many companies are moving their businesses online to \u00a0increase their reach and lower the cost of operations. In this case, the right business name can mean the difference between success and failure. We have some tips to help you for better establish your online presence.<\/span><\/p>\n

    Maximize Your Web Presence<\/h3>\n

    To maximize your Web presence, it\u2019s best to think like a customer when coming up with the right online name. Often, people type in generic or descriptive domains expecting to find goods related to that subject. Consider Vodka.com, a domain purchased by Russian Standard Vodka. A person searching the Web for vodka may bypass a search engine and use direct navigation by typing “www.vodka.com” into a Web browser. This vodka company now has the direct attention of an interested vodka buyer on their website.<\/p>\n

    A success story we like to share with you is that of Keith Riewe, owner of Bice\u2019s Florist. Keith acquired 20 descriptive URL names and connected the addresses to his one Web site. When people clicked on those URL names, the company\u2019s Web traffic increased by 47 percent! What\u2019s more, Riewe is able to track the hits from each domain, giving him valuable information on potential consumers.<\/p>\n

    Obtain Variations on Your Company\u2019s Name<\/h3>\n

    We advise you to obtain variations on your business\u2019s name, because Online buyers sometimes mistype. For example, if your business name ends in an “s,” it makes sense to also purchase the domain name without the “s.” When launching his bobbleheads business, Warren Royal saw immediate benefits from owning both the Bobbleheads.com and Bobblehead.com domain names. With these generic names consistently providing Web traffic to Warren\u2019s site, almost no additional advertising cost is required to sell his products.<\/p>\n

    Don\u2019t Be Afraid to Get Quirky<\/h3>\n

    Some companies have had great success using quirky names that are relevant to their businesses. Take Monster.com or Amazon.com, for example. The companies behind these quirky names have caught on to the appeal of alternative domains. Names such as Crab.com and Hole.com have been sold for thousands of dollars, as companies continue to leverage brand-able names as a creative way to maximize their online presence.<\/p>\n

    Keep it Short<\/h3>\n

    Whatever name you choose, it\u2019s best to keep it short and sweet. In my experience, shorter domain names (no more than five characters) will produce a lower risk of typing errors and will allow consumers to easily remember it. What\u2019s more, there will be an increase in flexibility when it comes to promoting the name.<\/p>\n

    “It\u2019s all about smart strategies, standing out and staying memorable.”<\/h6>\n

     <\/p>\n

    3. Register Domain name for your store<\/h2>\n

    \"\"<\/p>\n

     <\/p>\n

    For your website to have a unique identity, a domain name is essential. The domain name has to be unique to ensure that no two parties hold the same domain name as this can create a problem and will defeat the purpose of building your brand identity. Your domain name is not only your identity but your online business card as well. Unfortunately, there are people who do not give importance to their domain name without realizing that doing so will also result in losing their whole online identity.<\/span><\/p>\n

    Ideally, you\u2019ll get your business name as your domain name, but if it\u2019s not available, choose a URL that\u2019s easy to say and spell, and relates to your business. So if your business is Karen\u2019s Craft Creations and KarensCraftCreations.com isn\u2019t available, try something similar like CraftsbyKaren.com<\/span><\/p>\n

    Choosing a domain name<\/h3>\n

    A word or phrase is used as a domain name. When it comes to exploring some possible options, it is essential to think of catchy phrases or words that potential customers can easily remember and will bring traffic to the site. As much as possible, use a domain name that represents your website. For instance, if you are a web developer, your domain name should be relevant to the product and service you are offering.<\/span><\/p>\n

    Keeping your domain name short is also recommended. Stick to 5 to 20 characters so it is easy to remember. Aside from keeping it short, ensuring that domain names are spelled correctly will also help you to avoid brand problems.<\/span><\/p>\n

    Where to Register domain<\/h3>\n

    If you want to purchase a domain name for your website, you\u2019re going to need to work with a domain name registrar. Domain name registrars are the companies that manage the domain names behind all of your favorite websites. Now, it\u2019s time to add yours to the list.<\/span><\/p>\n

    Here is the list of Best Domain Name Registrars:<\/span><\/p>\n

      \n
    1. Yourstore.name<\/span><\/li>\n
    2. GoDaddy<\/span><\/li>\n
    3. Namecheap<\/span><\/li>\n
    4. Bluehost<\/span><\/li>\n
    5. HostGator<\/span><\/li>\n
    6. Hostinger<\/span><\/li>\n
    7. Dreamhost<\/span><\/li>\n
    8. Name.com<\/span><\/li>\n
    9. 1and1<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      Choosing the right domain name registrar isn\u2019t something that you\u2019ll want to take lightly. Today there are hundreds of domain name registrars to choose from.<\/span><\/p>\n

      Things to take care before choosing domain registrar<\/h3>\n

      Once you\u2019ve found the perfect domain name for your needs you need to take special care in purchasing it through the right registrar. Below we highlight a few factors you\u2019ll want to consider during your search.<\/p>\n

      1. Domain Transfers<\/h4>\n

      You probably won\u2019t want to transfer your domain right away (if you\u2019ve done your research), but it is something that might arise in the future. Domain transferring is the process of moving your domain from one registrar to another.<\/p>\n

      Make sure you check the transfer details in your policy. In most cases, you won\u2019t be able to transfer a domain for 60 days following your registration. Some domain name registrars don\u2019t allow for transfers, or they\u2019ll even charge you a fee.<\/p>\n

      On the other hand, some registrars allow for easy transfer of your domain, all without an additional charge.<\/p>\n

      2. Contract and Pricing<\/h4>\n

      This is probably your most immediate focus. When looking through various domain name registrars you\u2019ll come across a variety of pricing options. For starters, you can usually register your domain for a period of one, three, five, or even ten years. In some cases you can do it even longer.<\/p>\n

      If this is your first time registering a domain then we usually recommend just registering a domain name for a year. You can usually turn on automatic renewal, so your domain doesn\u2019t expire, and this will give you the freedom to switch registrars if needed.<\/p>\n

      Make sure you examine any associated costs in dealing with domain transfers, cost of renewal, and any additional fees they might tack on.<\/p>\n

      3. Customer Support<\/h4>\n

      You\u2019ll want their support staff to be on your side. You\u2019d hate to be scrambling to get in touch with support when something goes wrong with your site. You want to make sure their support is responsive and helpful well before you actually need it.<\/p>\n

      When examining the different levels of support you can either read reviews from past and current customers online, or put in a support request and see how quickly they handle your question.<\/p>\n

      4. Additional Services<\/h4>\n

      A lot of registrars will offer additional web services well beyond just allowing you to register a domain name. If you\u2019re looking to host your domain names, build your site out, and purchase other certificates, then a lot of domain name registrars can help you do this as well.<\/p>\n

      So, if you\u2019re looking for an all-in-one domain name registrar and prefer to keep everything under one roof, then you\u2019ll want to compare the pricing of these bundle services as well.<\/p>\n

      5. Drop Catching<\/h4>\n

      Sometimes you might forget to renew your domain name, or your credit card on file might expire. This leads to your domain expiring and it being opened up for other people to purchase. Sometimes your domain can be purchased by another competitor in your space, or it could be purchased completely accidentally.<\/p>\n

      Whatever the reason, now the domain is no longer in your possession, which means the future of your site, and your business is in jeopardy.<\/p>\n

      Now, a lot of domain registrars offer a service that holds onto the domain for you for a certain period of time to prevent this from happening. At the very least the registrar you choose should send out reminders that your domain is expiring, before it actually occurs.<\/p>\n

      6. Pricing Add-ons<\/h4>\n

      Some domain registrars will tack on added fees just as you\u2019re about to purchase your domain name. The most common added fees are WHOIS registration and privacy protection. So, when you see a domain being advertised for a super cheap price this might not always be the final price.<\/p>\n

      Before you complete your purchase make sure you\u2019re not paying too much for your domain. A lot of domain registrars are very straightforward with their pricing and don\u2019t tack on added fees, what you see if what you get.<\/p>\n

      You\u2019ll also want to watch out for upsells that you might involuntarily add to your total, like additional web hosting, multi-year domain registration, and others.<\/p>\n

      7. Transfer Fees<\/h4>\n

      You might not want to stay with your current registrar forever. Or, maybe you\u2019re eventually planning on selling your current domain. Whatever the reason you\u2019ll want to look out for hidden transfer fees.<\/p>\n

      Some domain registrars will do this for free, while others will charge a small fee. Make sure their fees are communicated clearly before you end up signing on the dotted line.<\/p>\n

       <\/p>\n

      4. Choose Best Technology\/Marketplace where you can build your store<\/h2>\n

      \"\"<\/p>\n

      After domain registration, it\u2019s time to decide where to build your online store. There are 2 ways to build store, one is to get hosting from providers and hire a developer to design your website and second is to choose a suitable Marketplace to fulfill your requirements. <\/span><\/p>\n

      Joining an established marketplace is an easy way to start an eCommerce business or sell products online. Joining an eCommerce marketplace as a seller often requires only a bank account and a Tax registration, making the process easy and simple. Further, on an eCommerce or mCommerce (Mobile Commerce) platform aspects such as technology development, marketing, payment gateway, logistics, etc., are taken care of by the marketplace platform, reducing the workload on the seller. In addition, sellers can often join multiple marketplaces and sell their products, making it the easiest way to start an online or eCommerce business.<\/span><\/p>\n

      Some of the popular eCommerce or mCommerce marketplaces are:<\/span><\/p>\n

        \n
      1. hipKart<\/span><\/li>\n
      2. Shopify<\/span><\/li>\n
      3. BigCommerce<\/span><\/li>\n
      4. Flipkart<\/span><\/li>\n
      5. Amazon<\/span><\/li>\n
      6. ebay<\/span><\/li>\n
      7. Snapdeal<\/span><\/li>\n
      8. Shopclues<\/span><\/li>\n
      9. PayTM<\/span><\/li>\n<\/ol>\n

        Each of these platform have their own pros and cons. How to choose a best platform for your store is explained into details in chapter <\/span>“Understanding the Market”<\/b><\/p>\n

         <\/p>\n

        5. Set up your domain with Marketplace<\/h2>\n

        \"\"<\/p>\n

         <\/p>\n

        Now you have your own Domain and you have decided which platform you are going to use to build your online store. You need to connect your domain with the platform so that your domain will come up with your website. But there are many platform which don\u2019t allow to link your domain to their platform directly like ( Flipkart, Amazon, ebay, Snapdeal,Shopclues, PayTM). By that you can sell product on these platforms but you can never build your own Name or Brand by using there. On the other hand some allows you to point\/connect your domain to their platform like (hipKart, Shopify, BigCommerce etc. ). These allow you to build your own Name and Brand but these are not give opportunity to be in a Marketplace along with building own brand. Only <\/span>hipKart<\/b> is the one who come up with both options, hipkart allows you to build your brand and also provide opportunity to sell your products into Marketplace.<\/span><\/p>\n

        To Connect\/Point your domain to these platform you need to follow these steps:<\/span><\/p>\n

          \n
        1. Login into your domain registrar<\/span><\/li>\n
        2. Find your domain and Click DNS setting option based on your registrar<\/span><\/li>\n
        3. Choose custom DNS<\/span><\/li>\n
        4. Add DNS provided from the platform into your domain DNS settings<\/span><\/li>\n
        5. Save settings. <\/span><\/li>\n<\/ol>\n

          This could take 02 – 48 hours to get connected depend on TTL of domain and registrar both.<\/span><\/p>\n

          Now from this you must be having questions like what is DNS and TTL. \u00a0These are nothing to do with online store but we will tell you a very basic about these.<\/span><\/p>\n

          What is DNS?<\/b><\/h4>\n

          The Domain Name System (DNS) is the phonebook of the Internet. Humans access information online through domain names, like hipkart.com or ecuni.org. Web browsers interact through Internet Protocol (IP) addresses. DNS translates domain names to IP addresses so browsers can load Internet resources.<\/span><\/p>\n

          Each device connected to the Internet has a unique IP address which other machines use to find the device. DNS servers eliminate the need for humans to memorize IP addresses such as 192.168.1.1 (in IPv4), or more complex newer alphanumeric IP addresses such as 2400:cb00:2048:1::c629:d7a2 (in IPv6).<\/span><\/p>\n

          The process of DNS resolution involves converting a hostname (such as www.example.com) into a computer-friendly IP address (such as 192.168.1.1). <\/span><\/p>\n

          What is TTL?<\/b><\/h4>\n

          Time To Live, or TTL for short, is the sort of expiration date that is put on a DNS record. The TTL serves to tell the recursive server or local resolver how long it should keep said record in its cache. The longer the TTL, the longer the resolver holds that information in its cache. The shorter the TTL, the shorter amount of time the resolver holds that information in its cache.<\/span><\/p>\n

           <\/p>\n

          6. Find and Add Products to your store and Manage Stock Inventory<\/h2>\n

          \"\"<\/p>\n

           <\/p>\n

          Now you have a domain for your online store, You have decided platform to build your store and you have connected your domain with platform. Now it\u2019s time to fill up your store with the products which you have decided to sell online from your store.<\/span><\/p>\n

          Before you start adding product, you need to find manufacturer or supplier for that product and you need to manage Inventory for that. So that once you add product into your online store you must have the product or you have assurance of the supply of the product. Because it\u2019s very important when you receive an order you should ship product to customer asap, so that your customer feels happy about your services.<\/span><\/p>\n

          Managing Inventory is not hard, once you buy product from manufacturer or suppliers you need to put quantity information into platform, by doing that not only you even your customers also knows that how much quantity you have for any particular product.<\/span><\/p>\n

          Always try to keep contact with multiple manufacturers and suppliers so that you will never go out of stock, as once your product get liked by people you will be getting multiple orders. To manage them you must have connection or contract with multiple sources of products.<\/span><\/p>\n

          More details on <\/span>“How to Add Product”<\/b> are explained into chapter <\/span>“Make your phone your business partner”<\/b><\/p>\n

           <\/p>\n

          7. Build a Modern design website for your store to display your products<\/h2>\n

          \"\"<\/p>\n

           <\/p>\n

          Now after having a domain and adding products to chosen platform you need a beautiful website where you can display your products to your customers.<\/span><\/p>\n

          Your website design, in many cases, is the determining factor for a lot of customers, whether to buy from you or not. A broken web page will usually scare people off, the credibility and trust disappears and people are worried that you might process the orders with the same types of faults as your designed pages.<\/span><\/p>\n

          How can we avoid this, and is it really necessary to invest thousands of dollars into a developers and designer to create a unique design? I guess there are certain advantages to that (the developer and designer will usually have a good idea of what is currently trending in those areas), but you can also settle for a much cheaper option, and customize it yourself.<\/span><\/p>\n

          Ready-made web templates from sites are in great demand, and for many good reasons. we like to give you some of those reasons in a list below, think twice before you make a mistake of spending money that could have been invested elsewhere, here is the list of reasons why a ready-made template might be a good idea:<\/span><\/p>\n

            \n
          1. They’re modern, clean and easily customizable.<\/span><\/li>\n
          2. Up-to-date technology used to build and design.<\/span><\/li>\n
          3. Friendly and available support.<\/span><\/li>\n
          4. Special feature requests for the author.<\/span><\/li>\n
          5. Very cheap, usually below the hundred dollar price tag.<\/span><\/li>\n<\/ol>\n

             <\/p>\n

            Many times, the developer will have built-in custom settings panel which will allow you to modify the template to your own liking; the colors, the images, font-types and other \u2018minor’ tweaks, those will essentially lead to you having a unique styled template that cost you little to nothing.<\/span><\/p>\n

            More details on <\/span>“Build a Modern website”<\/b> are explained into chapter <\/span>“Learn How to build your own Brand”<\/b><\/p>\n

             <\/p>\n

            8. Choose and Setup Payment Gateway for your store to receive payments<\/h2>\n

            \"\"<\/p>\n

             <\/p>\n

            You should now have added your products to your online store. You\u2019re ready to start selling and making money.<\/span><\/p>\n

            But how are customers going to pay you?<\/span><\/p>\n

            Next Step is setting up your payment method. This is a crucial part of converting a browser into a buyer.<\/span><\/p>\n

            You\u2019ll make more money if you make it easier for your customers to pay! Think of it like real-life shopping. If you go into a shop and they only take check, how likely are you to purchase? ecommerce platforms help by connecting you to multiple different payment options like PayKloud, PayPal, Visa, Amex and Mastercard.<\/span><\/p>\n

            eCommerce platforms like hipkart, Shopify and BigCommerce make this easy for you. They have optimized the process so you can hit the ground running with the best and most effective payment options.<\/span><\/p>\n

            More details on <\/span>“Payment Gateway selection”<\/b> are explained into chapter <\/span>“Penny Saved is Penny Earned”<\/b><\/p>\n

             <\/p>\n

            9. Write Policies for your Store to help customers trust on you<\/h2>\n

            \"\"<\/p>\n

             <\/p>\n

            A solid eCommerce return policy can make or break a sale or turn a visitor into a customer for life.<\/span><\/p>\n

            It is one of the many “wow” factors you can provide shoppers who may be a little concerned about buying online rather than in person.<\/span><\/p>\n

            A clear returns, refunds and exchanges policy shows that you, the eCommerce business owner, stand by your product, and pride yourself on a stellar customer service experience.<\/span><\/p>\n

            One of the biggest contributors to a sale is how you deal with a potential buyer\u2019s common questions, especially regarding what you\u2019ll do if they don\u2019t like what they purchased.<\/span><\/p>\n

            These policies can have an even greater impact on international consumers, where 72% of consumers would give more business to stores with hassle-free returns.<\/span><\/p>\n

            Consumers have been trained to be more cautious when it comes to buying online.<\/span><\/p>\n

            Looking out for your customers is just good business And trust has a huge impact on your bottom line.<\/span><\/p>\n

            One study featured in the Journal of Marketing found that customers who received free shipping on returns increased their purchases over the next two years by 58 to 357%.<\/span><\/p>\n

            More details on <\/span>“Writing Policies”<\/b> are explained into chapter <\/span>“Be an honest businessman”<\/b><\/p>\n

             <\/p>\n

            10. Start Marketing to reach your customers<\/h2>\n

            \"\"<\/p>\n

             <\/p>\n

            Finally, you are ready with your online store, everything is setup now it\u2019s time to tell your customers about your store.<\/span><\/p>\n

            As an online seller, making your first sale is as symbolic as it is necessary.<\/span><\/p>\n

            Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business.<\/span><\/p>\n

            However, don\u2019t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.<\/span><\/p>\n

            You can start marketing by social media, tell your friend and family about your store, share your website with them and ask them to share as much as they can, this will bring a basic hits on your website.<\/span><\/p>\n

            To tell Google about your store, you must have appropriate keywords and content on your website. Writing few blogs about products you are selling and provide link of your products into that blog will increase google to read your website.<\/span><\/p>\n

            More details on <\/span>“Marketing”<\/b> are explained into chapter <\/span>“Hit to the Market”<\/b><\/p>\n

             <\/p>\n

            11. Choose best suitable Courier company to ship products<\/h2>\n

            \"\"<\/p>\n

             <\/p>\n

            After setting up a beautiful store and great marketing, you will receive your first order now it\u2019s time to ship that order. So you have to be prepare for this beforehand and need to keep listed best courier services for your needs.<\/span><\/p>\n

            This is a big cost challenge in e-commerce is the cost of package delivery. This cost is paid by the buyer, however, it is known that the customer pays attention to the cost of courier services and this is one of the values that influence the purchase decision. Therefore, it is worth to try getting good business conditions with couriers. When you choose a courier company you should start with comparing all the offers on the market and selecting the best ones.<\/span><\/p>\n

            It is worth to negotiate the rates \u2013 the starting amount does not have to be final. The volume of packages sent is important when determining the price. If you have a starting business, you should check the offers of courier brokers. Thousands of packages are sent through their service and thus they have low prices \u2013 even after adding their commissions. The advantage of courier brokers is also the large choice of carriers \u2013 you can offer your customers several different methods of package collection which will surely affect your business positively.<\/span><\/p>\n

            More details on <\/span>“Choosing Courier Company”<\/b> are explained into chapter <\/span>“Ship and Tracking”<\/b><\/p>\n

             <\/p>\n

            12. Get feedback from customers and provide service to old customers<\/h2>\n

            \"\"<\/p>\n

             <\/p>\n

            Once you made your sale and shipped the product to customer, this is very important to know what customer feels about your product and services.<\/span><\/p>\n

            Feedback from online buyers covers a very wide range of business areas in an online shop. Firstly, positive feedback is naturally an ideal marketing tool. After all, a public rating generates a positive effect for the consumer similar to that of a personal recommendation by friends and acquaintances. This leads users to generally prefer shops with which other buyers have had a good experience.<\/span><\/p>\n

            A further dimension is feedback as an indicator of the quality of the retailer-customer relationship. For many consumers, a smooth process for an online order is something they expect as a matter of course. Positive customer reviews are a sure-fire sign of an intact retailer-customer relationship. The buyer is thus not only a customer but a real \u2018fan\u2019 of the shop. Many people like to share this enthusiasm with the public. Other customers can also be swept up by this and are often willing to buy again from your shop, and consequently becoming regular customers.<\/span><\/p>\n

            More details on <\/span>“Customer Feedback”<\/b> are explained into chapter <\/span>“Customer Satisfaction is victory”<\/b><\/p>\n

             <\/p>\n

            13. Boost up your sales by offers and coupons<\/h2>\n

            \"\"<\/p>\n

             <\/p>\n

            Everyone in the world get attracted by discount or sale. For online stores this is very important to get customers attraction. More customer get attracted will increase your sales. You should put some of your products on discount like 25% off, 35% off etc.<\/span><\/p>\n

            More platforms provide you option to put discount and that should be displayed on your product focusly. You can create discount coupons for your store or products, you can list these coupons on coupon listing website or can market on Social Media via using discount coupons.<\/span><\/p>\n

            You can provide discount coupons to your old customers so that they will visit your website again and make more purchases.<\/span><\/p>\n

            Since they are essentially a form of marketing, coupons function similarly to print ads. They do not directly contribute to more profit. Instead, they develop brand image by boosting brand awareness, which in turn drives more potential customers into a business. Coupons can urge people to visit website, entice them to go to a sale, reward them for shopping, and build traffic on normally slow days. Once they have brought those people into business establishments, coupons begin to help businesses make money, because consumers will be motivated to spend more than the incentive cost of the coupon in their purchases. Opportunity for profit also exists in the sale of items related to those being discounted.<\/span><\/p>\n

            More details on <\/span>“Boost up Sales”<\/b> are explained into chapter <\/span>“Convert Visitors into buyer”<\/b><\/p>\n

             <\/p>\n

             <\/p>\n

            These were the 13 Steps from Starting a Online Store to Making this Successful. Some of the steps are explained into this chapter and others will be explained into next chapters.<\/span><\/p>\n

            Now you having basic knowledge of Online Store and it\u2019s time to get deeper studies so you will become an expert.<\/span><\/p>\n

             <\/p>\n

            Next Chapter:<\/strong>\u00a0 What to sell from your online store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            To start a new business is always very exciting but there is always a question that how to start and where to start first. We will help you understand this. Starting a new business is like a newborn baby in the family. You have to feel your business is like your child, you will be … <\/p>\n

            Continue reading “HOW TO START ONLINE BUSINESS”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"chapter.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/pages\/5"}],"collection":[{"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":21,"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/pages\/5\/revisions\/284"}],"wp:attachment":[{"href":"https:\/\/www.ecuni.org\/certification\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}