ECU launched eCommerce Entrepreneur Certification in India

Thousands of Entrepreneurs running their own online business and making money after doing certification from ECU. We feel very product to provide eCommerce education to youth around the world and inspire them to become a successful entrepreneur.  Many students in Europe are taking advantage from this course.

The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest e-commerce market in the world by 2034.

The e-commerce market is expected to reach US$ 64 billion by 2020 and US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.

With growing internet penetration, internet users in India are expected to increase from 481 million as of December 2017 to 829 million by 2021. Internet penetration in India grew from just 4 per cent in 2007 to 35.03 per cent in 2017, registering a CAGR of 24.23 per cent between 2007 and 2017. As of December 2017, internet penetration in India’s urban areas stood at 64.84 per cent and 20.26 per cent in the rural areas.

Urban India with an estimated population of 444 million as per 2011 census, already has 295 million using the internet as of December 2017.

Rural India, with an estimated population of 906 million as per 2011 census, has 186 million internet users as of December 2017. There is therefore a great opportunity for increasing penetration in the rural areas.

Analysis of ‘Daily Users’ reveal that both in Urban and Rural India, the younger generations are the most prolific users of internet.

Rising internet penetration is expected to lead to growth in ecommerce.

India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce.

As ecommerce is growing in India we thought to get youth of India to be part of this not only in buying things but also in selling as well. At ECU “We Build Entrepreneurs”, so we always want everyone to be stand out independent and become an Entrepreneur.

We started studying Indian market and we found Indian ecommerce is mostly based on imported products and Indian ecommerce has more consumers than manufacturers. Indian sellers are also most selling imported items only 10% of over all ecommerce products sold in India are made in India and 90% are imported from China, Europe or US.

According to the data provided by the statistics,we found following are those Products which are most in demand and selling online in India:

Apparels – Dresses constitute the largest segment of all products sold online in India. Close to 35% of the entire revenue generated from online sales comes from apparels and dress materials. Apparels include ladies clothes, men’s clothing, and children’s dresses.

Mobile Phones – Mobile phones are very popular items for sale on eCommerce sites. All brands and models available in the open market are also sold through online sites. For buyers, it is easy to compare among models online before buying a handset of choice.

Books – Buying a book could be really time-consuming if bought from the open market. It is easy for a buyer to locate a seller of their selected titles across eCommerce sites. Educational, fictional, and reference books from Indian as well as overseas publishers are available across eCommerce sites.

Consumer Electronics – eCommerce sites are excellent platforms for buying/selling consumer electronic goods like laptops, tablets, and digital cameras. By 2025 India is expected to become world’s 5th largest consumer durable market.

Footwear – Online is perhaps the best place to search for and buy footwear. The varieties are exhaustive and include shoes, slippers, sandals, and sneakers for both ladies and gentlemen. People get to choose among leading brands from across the world.

Jewelry – Buying exclusive jewelry items is often a tough task when bought across counters. The entire process of selecting preferred items and buying from global leaders is done conveniently through eCommerce websites.

Fashion Accessories – It is obvious that after jewelry items, fashion accessories is a popular product category sold online. Belts, handbags, purses, wallets, headbands, and watches are some of the items bought widely online by Indians.

Beauty Products – Skin care products like cream, lotion, face masks, moisturizers, and perfumes are demanded items that are sold online. Hair care products like gel, cream, color, shampoo, dryers etc. are widely hot selling products through eCommerce sites.

Computer Hardware, Software, and Accessories – Desktops, disk drives, storage devices, printers, scanners, mouse, and switches are some of the computing devices and accessories that people buy online in India. Market’s leading brands are available to customers at hugely discounted prices.

Video Games – eCommerce sites in India are used to buy video games especially as gifts to children. Games ranging from FIFA World Cup, Grand Theft Auto, Call of Duty, and so on are all available on online sites.

Toys and Games – Online sites are a paradise for kids’ toys. Be it traditional games like snakes-n-ladders, scrabble or current generation remotely operated cars and helicopters, stores offer every toy of your choice.

Home Decor Items – Drapes, cushion covers, furnishings, flower vases, table mats, tea coasters, rugs, carpets, wall-hangings and so on are available in online stores.

Kitchenware – Online marketplaces are widely used for buying kitchenware like utensils, crockery, cutlery, storage jars, and so on.

Household Appliances – This category of goods including burners, microwave ovens, pressure cookers, washing machines, electric irons, electric kettle, rice cookers, induction plates, etc are popularly sold online.

Sports Goods and Fitness Equipment – Recently these commodities have a lot of online buyers. Cricket bats, tennis and badminton rackets, football and basketballs, carrom boards, football boots, cricket gear, hockey sticks, and so on are readily available online.

Baby Care Products – Baby care items is a huge revenue generator when it comes to online sales. Products like soap, powder, cream, oil, linen, and diapers are sold extensively on online retail sites.

This is very wide range of products which is popular in Indian ecommerce, but the sad part of this is 90% of these products are imported not manufactured in India. We continued our study with Indian Market to identify what is manufactured in India and will be more profitable for Indian youths to sell online and you may not believe on our words but we found Treasure in India.

Indian handicraft is a Treasure of India which no one can take out from India. Art and craft is an integral part of the lives of Indians. Blessed with a rich cultural heritage that is reflected in the intricacy of its handicrafts, India is a true blue shopper’s paradise. Handicraft is about processing materials by hand with hand tools. The results can be helpful things or decorative things. The materials utilized in the product are natural, industrially processed or maybe recycled. The models of the product are ancient, revised traditional or fashionable.

We found various types of handicraft in India which is very popular and in demand in Europe and US. India has wide range of handicraft like Bamboo Handicrafts, Cane Handicrafts, Bell Metal or Tribal Handicrafts, Bone and Horn Handicrafts, Brass Handicrafts, Clay Handicrafts or Pottery, Dhokra Handicrafts, Jute Handicrafts, Paper Handicrafts, Rock Handicrafts, Shell Handicraft, Weaving or Embroidery Handicrafts, Wood Handicrafts, Enamel Handicrafts, Glass Handicrafts, Kiritams Handicrafts, Lac Handicrafts, Lace or Zari Handicrafts, Leather Handicrafts, Marble Handicrafts, Metal Handicrafts, Painting, Tilla Juttis and list is endless.

Different handicrafts are made in different cities and which covers almost whole India like Rajasthan, West Bengal, Assam, Tripura, Tamil Nadu, Madhya Pradesh, Bihar, Manipur, Odisha, Karnataka, Kerala, Uttar Pradesh, Bikaner, Lucknow, Pune, Himachal Pradesh,  Delhi, Rajgir, Patna, Gaya, Awadh, Ahmedabad, Allahabad, Jaipur, Jodhpur, Nagpur, Mannar, Goa Jamnagar, Rajkot, Bihar and Punjab etc.

These handicrafts are used to make different kind of things like Household items, Decorative items, Fashion Jewellery, statues. Bamboo are used for baskets, dolls, toys, chalani, furniture, mats, wall-hangings, umbrella handles, crossbows, khorahi, kula, dukula, kathi, jewellery boxes. Some used for Creating birds and animal figures, which seem real and alive. Pen stands, ornaments, cigarette cases, table lamps, pepper and salt sets, chess sets, napkin rings, laughing Buddha. Crawling Krishna, Lord Ganesha’s figure in different postures, vases, table tops, perforated lamps, ornament boxes, hookahs, toys, wine glasses, plates, fruit bowls, clay pots, decorative items, jewellery, bangles, forks, decorative bowls, lockets, spoons, buttons, curtains, chandeliers, mirror frames, table mats,  tea trays, trinket boxes, earrings, necklaces, bracelets, lamp shades, candle stands, vermillion boxes, jewellery boxes, bangle holders etc.

Our studies takes up into new and great direction so encourage Indian youth about this great Indian treasure and why they can’t use this handicraft and sell this world wide so this will give them a new direction and they will become entrepreneur.